Data Science in Event Management

Data Science in Event Management

Big Data is one of the main arising advances which is utilized in various businesses.

It is utilized to portray enormous volumes of both organized and unstructured information that immerses a business day by day. Data science now plays an important role in event management industry helping processes work more efficiently. Applications of data science in the event industry:

  • Promoting an event can be costly which is why one must be sure to maximize audience outreach thus helping in cost-effectiveness. By gathering and breaking down information of the participants, one may have the option to discover approaches to them.
  • Data Science can help a company figure out the topics and themes that interest a wide range of audience.
  • Data Science can help figure out the different factors that affect the audience and use them to the company’s advantage.
  • Data Science can give insights to improve attendees satisfaction.
  • Data Science can help with effective crowd management. It is an efficient way to make sure attendees enjoy the event without openly influencing their behaviour.
  • Data Science gives event planners a complete view of processes including the changes made.

 

References:

  • Big Data: What it is and why it matters | SAS India
  • https://www.tamoco.com/blog/big-data-events-planning-management/
  • https://bizacuity.com/big-data-in-event-management/

 

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